Nederlands Dutch was a great year in many ways, especially when it came to travel! A moment to make resolutions for and let it be even better than the last!
By Scott BerkunFebruary Coming up with good ideas is hard enough, but convincing others to do something with them is much harder. In many fields the task of bringing an idea to someone with the power to do something with it is called a pitch: And although the fields or industries may differ, the basic skill of pitching ideas is largely the same.
This essay provides a primer on idea pitches, and although most of my experience is in the tech-sector, I pitch to you that the advice here will be relevant to pitching business plans, yourself e.
The nature of ideas Ideas demand change. By definition, the application of an idea means that something different will take place in the universe. Even if your idea is undeniably and wonderfully brilliant, it will force someone, somewhere to change how they do something.
And since many people do not like change, and fear change, the qualities of your idea that you find so appealing may be precisely what make your idea so difficult for people to accept. Some individuals fear change so much that they structure their lives around avoiding it.
Know anyone exhibiting the curious behavior of being obviously miserable in their job, their city, their relationship, but still refusing to make changes? So when your great idea comes into contact with a person who does not want change, you and your idea are at a disadvantage.
Healthy and progressive organizations make change easier than stinky evil organizations do. Smart organizations or managers often depend on change.
Leaders in these havens for smart people not only encourage positive change to happen, but expect people at all levels of their organization to push for it.
It requires more work and maturity for these managers to make this kind of environment successful, but when they pull it off, smart people are systematically encouraged to be smart.
Idea pitching happens all the time: The thrill of being clever is so strong that they forget the fact that there are interesting ideas bouncing around for every single truly good idea.
By my definition, an interesting idea takes a novel or creative approach to doing something, whereas a good idea is not just creative, but actually improves on a meaningful quality or attribute, in a way that can be practically applied to the world or the project. Good ideas include some thinking about execution and delivery.
People can dismiss it quickly just by asking 2 or 3 basic questions. Always remember that moving from an interesting but vague idea, to specific and actionable is the difficult part of creation and invention.
For example, there were lots of people with the idea for making light bulbs. What problem does this solve? What evidence is there that the problem is real, and important enough to solve or in the corporate world, solve profitably?
What are the toughest logistical challenges implied by the idea, and how will or would you solve them? Do you have a prototype, sample or demonstration of an implementation of the idea aka proof of concept?
Why are you the right person to solve it? Why should this problem be solved now?
Why should our organization solve this problem? These are all the kinds of questions someone that gets pitched to on a daily basis are likely to ask, and therefore, a good pitch-person will have done more than superficial thinking on their answers.
What is the scope of the idea The bigger the idea, the more involved the pitch. The stakes are higher.
To convince a CEO to start a new million dollar project will take more effort than convincing your best friend to loan you his pen. Learn from their mistakes.
There are books on pitching business plans, movie scripts, and of course pitching yourself job interviewing. In the software development world, talk to people who have pitched feature ideas in your organization, and see what you can learn.
Who has the power to green light the idea Make a list of the people that are potential recipients of your pitch. This could be your boss, your VP, another company, a bank, a publisher, who knows. Base this list on two criteria: You have the power.
A peer in your organization has the power.Hoe schrijf je een ondernemingsplan? Dit plan is een van de belangrijkste documenten van je start.
Een belangrijk onderdeel van het starten van een eigen bedrijf is het schrijven van een ondernemersplan. Maar hoe stel je een businessplan samen? Dat lees je in deze checklist. een business school voor andere piepjonge ondernemers: .
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Franka Peels @FrankaPeels Als Business Advisor-Marketing coach help ik mensen bij het leren begrijpen en toepassen van Marketing technieken om mensen p.w in je biz toe te voegen.
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