A case study on the challenges and advantages of international marketing

One fundamental consideration is the structure of your organization and the location of your teams. For instance, will your company be run from one central headquarters? If so, how will these teams be organized, what autonomy will they have, and how will they coordinate working across time zones? If not, will you consider hiring local market experts who understand the culture of your target markets, but will work centrally?

A case study on the challenges and advantages of international marketing

Summary - Assess performance identification of symptoms - Define problems and opportunities While preparing for the case discussion, the student can also make notes with respect to the key aspects of the situation and the case analysis. These could include points such as the following: Which industry is referred to?

Case Discussions in the Classroom A classroom case discussion is usually guided by the instructor. Students are expected to participate in the discussion and present their views. In some cases, the instructor may adopt a particular view, and challenge the students to respond.

During the discussion, while a student presents his point of view, others may question or challenge him. Case instructors usually encourage innovative ways of looking at and analyzing problems, and arriving at possible alternatives. The interaction among students, and between the students and the instructor, must take place in a constructive and positive manner.

Such interactions help to improve the analytical, communication, and interpersonal skills of the students.

Foreign laws and regulations

Students must be careful that the contributions they make to the discussion are relevant, and based on a sound analysis of the information presented in the case.

Students can also refer to the notes they have prepared during the course of their preparation for the case discussion. The instructor may ask questions to the class at random about the case study itself or about the views put forward by an individual student.

If a student has some new insights about the issues at hand, she is usually encouraged to share them with the class. Students must respond when the instructor asks some pertinent questions.

The importance of preparing beforehand cannot be emphasized enough — a student will be able to participate meaningfully in the case discussion only if he is knowledgeable about the facts of the case, and has done a systematic case analysis.

Student performance in case discussions is usually evaluated, and is a significant factor in assessing overall performance in the course. The extent of participation is never the sole criterion in the evaluation — the quality of the participation is an equally or more important criterion.

Case Study Method - Case Studies | Case Study in Business, Management- ICMR

Working in a Group If a group of students is asked to analyze a case, they must ensure that they meet to discuss and analyze the case, by getting together for a group meeting at a suitable time and location.

The group must ensure that all the group members contribute to the preparation and discussion. Preparing a Written Case Analysis Quite often, a written analysis of the case may be a part of the internal evaluation process. When a written analysis of a case is required, the student must ensure that the analysis is properly structured.This paper focuses on global business strategy of Coca-Cola Company.

The first part of the paper concentrate on the internal and external analysis of the company in the international business environment as well as the extent of globalisation on the. Global Business Strategy: A case study of Coca-Cola Company.

What’s more, healthy employees stay with your company. A study by Towers Watson and the National Business Group on Health shows that organizations with highly effective wellness programs report.

Identifying key technology and policy strategies for sustainable cities: A case study of London. 11 Biggest Challenges of International Business in Katie Reynolds, 2 years ago 2 14 min read From the U.K.’s unprecedented decision to leave the European Union to the historic and divisive U.S. presidential election, was a year of large-scale change and uncertainty.

Published: Mon, 5 Dec 1.

A case study on the challenges and advantages of international marketing

INTRODUCTION. The current paper attempts to underpin various frameworks that presented in strategy management literatures that would better improve the overall performance of the firms. I've used Amazon as a case study in my books for nearly 20 years now since I think all types of businesses can learn from their digital business strategy.

From startups and small businesses to large international businesses, we can all learn from their focus on the customer, testing market opportunities made available by digital technology and their focus on testing and analysis to improve results.

11 Biggest Challenges of International Business in Hult Blog